Brandable Domain Names are important for any online venture.
To be precise, when we talk about business, we cannot say a rose by any other name would smell as sweet. Actually, the name matters! In one of our earlier articles, we said that you must have a budget for branding your online store.
Proper branding is one of the crucial factors behind the success of every venture. To be very clear, branding starts right with the name as this is how people will remember you.
When you work on your brand name, make sure it sounds fresh and original. Sweet and Memorable. And searchable too. Try to apply all your creative abilities. Brainstorm to find a perfect brand name.
Luckily, there are free business name generators that can suggest catchy names for your brand.
But, whether you use a brand name generator or try to create one manually – several checkpoints that can help you identify a brandable domain name. In this post, we are going to discuss these.
Brandable Domain Names
In simple words, your brand is how people will recognize you in the long run. Think about all the successful ventures that you are aware of. Think about how they branded their business. Think Google. Think Facebook. Think Amazon.
You will notice one thing is common for all. A rock-solid and often creative brand identity. Take a hint from these successful ventures.
10 Features of brandable domain names
Choosing a domain name needs a lot of thought and careful consideration. Why? Because this is the identity of your shop on the web. It should be catchy. Creative. Easy to remember. In short, it should be brandable.
It may sound a bit tough at first. But, the following proven strategies that you can use to come up with a solid domain name. In other words, if a domain name has these features, you can be certain that it is brandable.
Brandable Domain Names Keep it short
If your domain name is short, your visitors will not struggle to remember it. Also, their chance of misspelling your domain and landing on your competitor’s website will be less!
Brandable Domain Names Often Use keywords
If you are building a niche business, keywords can definitely help in SEO. SEO friendly domain names can help you rank better. This will increase organic traffic to your store. Try to include keywords that describe your line of business and the services you offer.
Brandable Domain Names are Easy to type
Do not shorten words with slang. For example, do not use u for you. This will make it difficult for your customers to remember the correct domain name. Use correct spellings. Or, your customers will just get confused.
Brandable Domain Names Avoid Numbers and Hyphens
Numbers and hyphens will make your domain name unpronounceable. Moreover, it is hard to remember and type such domain names.
The bottom line is – make your domain names pronounceable as well as readable.
Brandable Domain Names are Memorable
If you can come up with an original, creative, and catchy domain name – it will definitely boost your brand.
Not only should your domain name be pronounceable and readable. Brandable domain names should also be memorable.
If your business targets a specific location – city, state, etc. think of adding it to your domain name. This can actually act as a keyword. Local customers may find it easy to search and remember your website.
.com or .net?
TLDs are the suffixes that come at the end of your domain. TLDs are meant to serve a specific type of website. Although technically you can use any suffix for your domain, it is better if you choose an extension that suits the nature of your website.
For example, the .com domain extension is the most popular extension for business. But, you may not find a proper domain name with a .com extension. Check it out.
Also, you can go for geo-local extensions like .us or .in if you target visitors from a particular country.
Do not infringe
This is important.
Make sure your domain does not infringe on any trademark or copyright. If you do so, at best you will have to give up your domain. To make things worse, you may even have to shell out a hefty fine.
Brandable Domain Names Save their brand
After you decide your primary domain, register the other extensions as well. If possible, even the misspelled ones. This will help you prevent your competitors from hijacking your brand.
Moreover, if your customers misspell your domain name, they can still land on the correct website!
Sooner the better
Domain names are cheap. They sell fast. So, after you have your list of brandable domain names, register it fast. Otherwise, you may risk losing it.
Sooner, the better!
Brandable Domain Names – Final Thoughts
In this article, we have discussed 10 tips to identify brandable domain names. If you prefer to follow the DIY approach to create a domain name – these techniques should help you to coin the perfect domain name.
If you have the necessary budget and prefer to buy an available premium domain, you can head over to websites like namelix. You can even check the aftermarket offers from domain registrars like Godaddy.
Over to you. What are your strategies to find brandable domain names? Let us know your comments. Also, if you found this article on how to find a brandable domain name helpful, please share it with your buddies.
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