eCommerce packaging inserts are those extra items that shop owners put inside a packaging box. In this article, we will look at the advantages of including inserts inside the packages. We will also discuss how packaging inserts can help promote your business.
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In this article, we will read:
- Importance of packaging inserts
- Packaging inserts as a marketing tool
- Types of packaging inserts
- Tools to create packaging inserts
Why packaging inserts are powerful?
When you ship a product, there are several factors that can decide the level of customer satisfaction. These factors are often beyond your control.
Pleasant freebies inside the package can often improve the perception of your store if anything goes wrong.
Anything extra inside the packaging box can prove to be a pleasant freebie for your customer. This is because your customers usually will not expect things other than the ordered item.
Moreover, you can use packaging inserts as a powerful marketing tool.
How to use packaging inserts as a marketing tool in eCommerce?
Everybody expects a standard invoice along with the packaging box. But, if they find a personalized note or a simple token gift inside the packaging box, this can give a psychological boost in favor of your brand.
Packaging inserts are always free for the customer and should not be expensive for the store owner as well. This win-win situation gives a perfect opportunity for shop promotions.
You can use packaging inserts for:
- Low-Cost Marketing Strategy
- Increase Customer loyalty
Next, we will look into the types of packaging inserts you can consider for your store.
Types of packaging inserts for your online business
Product Samples for cross-selling
Product samples can be a great option for a certain category of products. If you are dropshipping with platforms like Spocket, you can sometimes get free samples from your suppliers. And, if you manufacture the items – it is always very easy to create batches of small samples.
Product samples are one of the proven ways to cross-sell efficiently. You can introduce a new product to a highly targeted audience.
Moreover, product samples help in the offline promotion of your brand and store.
Product samples are lightweight packaging inserts. If your shop supports this, go ahead and drop a product sample inside the packaging box with the next shipment.
Discount coupons are the most common packing inserts you can find.
Design your coupon card in an attractive layout and include it inside the packaging box. Chances are your customer will return soon and redeem the coupon against his new order.
Some services let you print attractive flyers. But do not overdo this. If you spend a fortune to create discount coupons, the idea of using packaging inserts for low-cost marketing will fail.
Some of the common offers that you can include:
- Free shipping on next order
- % off on next order
- Cashback on next order
- Freebie with next order
Personal handwritten notes and thank you cards are often the least expensive but most personalized eCommerce inserts you can utilize.
Remember that, you can utilize this strategy only as long as you do not have a huge customer base. If the number of customers is very high, it is not possible to manage this anymore.
Use thoughtful words in your note. Be thankful and try to create a bonding between your brand and your customer.
You may also request a review of the product sold. Ask your customers to share their experience on social media. This can really boost up your social exposure.
Give incentives in the form of discounts or offers for promoting your brand. This will not only result in promoting your shop but also help to generate return customers.
Small gifts are similar to product samples. But, unlike product samples, small gifts can delight your customers and make them feel special.
You do not have to send costly items as a gift. Any small but unexpected token will make your customers happy. Thanks again to human psychology.
This works surprisingly well if you are selling handmade items or unique products. If you succeed in building a personal bonding with your customer, your shop can boast of plenty of returning customers.
How to use packaging inserts correctly?
Packaging inserts are all about exceeding your customer’s expectations and building customer loyalty. This, in turn, always lead to an increase in your conversions, sales, and profit.
This is a low-cost marketing strategy that demands creativity. Do not invest heavily in designing the packing inserts. If you do so, the benefit of a low-cost marketing strategy will be lost.
Also, you need to test different packing insert strategies to find what works for your store.
In general, the following are the steps to create a successful insert strategy:
- Decide on the purpose of your program.
- Choose the most relevant type of packing insert.
- Design the insert.
- Ship it.
- Test different packaging inserts and find what works.
Tools to create printable packaging inserts
Now that you know what are packaging inserts, let us see some of the tools that can actually help you to create stunning inserts.
- Canva – Canva is a fantastic designing tool. This is a graphic design tool that can help you to design almost anything. Canva has an impressive free plan. But, if the free plan is not sufficient, you can always upgrade.
- Moo – Moo is a premium platform for custom online business printing and design. This platform allows you to upload your designs and print these on quality stocks. You can use Moo to print your packing insert with high quality.
- OvernightPrints – Overnight Prints is an affordable printing solution for your packaging inserts. It also offers next day delivery in the United States and Europe. The tool also has custom design templates that can help you kick start your design process.
In this article, we have discussed the importance of packaging inserts. We also talked about the different types of packing inserts that you can ship with your product and the tools to create those.
You can use these tools to create a perfect packing insert that can make a memorable buzz for your brand.
Packaging inserts can create a wonderful unboxing experience for your customer. With no extra shipping overhead, why not walk these extra miles?