It is easy to start an online store these days. Thanks to the availability of cheap yet powerful eCommerce tools. But building an online store is just the first step. You need customers to make your first sale. And to create customers first thing you need is traffic. While there are many proven strategies to promote an online store, in this article, we will discuss how to drive traffic to your online store.
If you do your research, which I am sure you have done already, you must have heard about generic strategies like:
- Search Engine Optimization
- PR campaigns
- Social campaigns
These strategies do work. But these may not ensure that you will get the best result immediately. These strategies are theoretically perfect. But these are never the magic answer of how to drive traffic to your online store. Because you cannot guarantee that your SEO techniques are sure to secure you the top rank in search results. Right?
So, instead, let us look into strategies that are not an idealist but can give you more immediate results with measurable outcomes.
Please note that some of the links on this article are our affiliate links. This means, if you follow these links and complete a buy on our partner websites, we will receive a small commission.
How to Drive Traffic to Your Online Store
In this article, we are going to look into easy strategies that you can implement for your eCommerce store. You can also get a feel of realistic timelines that you can use to measure the effectiveness of these strategies.
How to Drive Traffic to Your Online Store Using Content Marketing
People spend lots of time online browsing articles that interest them. No wonder why most of the leading online brands have a separate web presence that promotes their products using well-crafted content.
As per demandmetric, 90% of all brands use content marketing for their shop promotion.
More interesting numbers are:
- 20% of online users spend time on content
- 68% of online users like to spend their time reading about brands that interest them
- 57% read content marketing titles at least once a month
- 80% of people enjoy learning about a company using custom content
When you start an online store, focus on content marketing.
Few advantages of using content marketing to drive traffic to your online store are:
- It costs 62% less compared to traditional marketing
- The ROI of content marketing is 3 times than traditional marketing.
- 90% of consumers find custom content useful while 86% of consumers will skip TV adverts!
If you are wondering how to drive traffic to your online store with content marketing, here is the answer.
Start blogging regularly. Create regular, unique, and interesting content for your brand. In fact, high quality and relevant information quickly convert into actions for your consumers.
You can also create videos, podcasts, case studies to promote your shop. Look at Spocket. Their blog has interesting case studies that highlight the success of entrepreneurs using their platform. Result? The reader gets motivated and may even try out one of their free plans!
Strategies for Effective Content Marketing
- Create valuable content regularly.
- Never write a bland introduction.
- Make it easy to read.
- Insert relevant media contents.
- Try to add a FAQ section if relevant.
- Use custom graphics and infographics.
- Add Call To Action buttons.
- Do not be the push seller always. Instead, focus on solving a problem.
Creating and running a blog is one of the least expensive methods of promotion. Most eCommerce platforms like Shopify lets you run a blog along with your shop. In case, you want to run your blog separately, you can try Upcloud for a blazing fast experience.
How to Drive Traffic to Your Online Store By Building Partnership
When you run an online store, start working with influencers.
What does that mean?
Let me step back a bit and try to explain this with examples.
You have created a new shop. You have solid SEO practices in place. But, love it or hate it, Google may not bless a new website. This simply means your website may not be able to get the SEO benefits in a short period.
Instead, what you can do is try to find out online influencers who can drive free traffic to your store.
Typically they have an established following. They are able to capture the attention of their audience. In short, people listen to them.
You can reach out to the influencers of your specific niche for promoting your shop. In exchange, you can offer sample products for review or mutually beneficial cross-selling.
I would advise you to avoid big influencers with tons of followers. Because such big influencers will not be the answer to how to drive traffic to your online store for free. Big influencers will typically ask for money for promoting your shop or brand.
Instead, search for micro-influencers or upcoming and new-comers.
Do your research and be picky here. You do not have the luxury to spend sample products to everyone. Your brand ambassador should be passionate about the niche, regular in creating engaging content, and must have a sizeable following.
Moreover, be very clear that there is no conflict of your brand values, goals, and interest.
You can also set up a contest, give away and promotions to drive traffic to your online store.
How to Drive Traffic to Your Online Store With Affiliate Programs
Affiliate programs should be an integral part of your marketing strategy. In fact, this is an extension of the same influencer marketing techniques that we discussed earlier.
In affiliate marketing, you do not offer sample products for review and promotion. Instead, you give a commission for each sale generated by traffic originated from your affiliates.
Starting an affiliate program for your online store is easy.
The key difference between affiliate programs and influencer marketing is that you do not have to research for the best influencer for your niche. Instead, you pay commission only when you have a confirmed conversion.
How to Drive Traffic to Your Online Store With Social Media
Social Media is powerful.
Learn to drive traffic to your website using the power of social media. Be it Twitter, Facebook, or Pinterest – people spend time on social media regularly for updates and finding new stories on topics that interest them.
If you can apply social media techniques effectively, you have access to virtually numerous prospective customers.
Think about joining an appropriate Facebook group or a Pinterest board. Participate in discussion forums. Basically, promote your shop among the audience but in an unobtrusive way!
Ideally, focus on only one social media when you start. Learn the strategies to rule that specific social media. An effective social media campaign can let you have huge steady traffic to your online store.
How to Drive Traffic to Your Online Store With Physical Networking
Till now we have mainly focused on efforts towards digital marketing strategies.
But, you should never ignore the power of physical networking to promote your store. If you have the proper connections or you are able to build the proper network, a physical network can help to make your first sale in no time.
Start with your friends and families. They can be one of your most effective brand ambassadors. Participate in relevant local meets and programs.
Network with people and build your connections.
This can really help you to drive traffic to your online store.
How to Drive Traffic to Your Online Store – Final Thoughts
In this post, we have discussed various strategies on how to drive traffic to your online store. The techniques that we have discussed here will not cost you a fortune. In most cases, the associated expenses will already be a part of your budgeted startup expense.
These strategies are effective and will often yield immediate measurable results. The most important part is, the ROI for all these strategies are significantly higher than their more expensive counterparts.
Are you using any of these strategies to drive traffic to your online store? Let us know your comments. Also, if you found this article on how to drive traffic to your online store helpful, please share it with your connections.
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