SendOwl vs Gumroad: List of Critical Differences

SendOwl and Gumroad are two powerful platforms to start your online business. But they are not similar. In this SendOwl vs Gumroad comparison, we will look into their key differences.
SendOwl vs Gumroad
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SendOwl vs Gumroad

First of all, Let me tell you that SendOwl vs Gumroad is not an exact apple to apple comparison. Both SendOwl and Gumroad are powerful eCommerce platforms. But, there is a major difference between the two.

The difference is in the way these two eCommerce platforms function. As a result, these two platforms will not suit every entrepreneur.

In this SendOwl vs Gumroad comparison, we will explain how they differ. This will help you to decide whether SendOwl or Gumroad is suitable for you.

Please note that this is not a detailed review of these eCommerce platforms. If you are looking for reviews, please check our review archive.

In this post, we are going to compare SendOwl with Gumroad and find out which is better for you.

Please note that some of the links on this article are our affiliate links. If you follow these links to buy anything at our partner websites, we will receive a small commission. This helps us to cover the running costs of this website.

In this SendOwl vs Gumroad comparison, we will cover:

How to Sell?

The first step towards selling with Gumroad or SendOwl is creating an account. But, there is a basic difference in the way these two platforms work.

How to sell with Gumroad

Gumroad is a hosted eCommerce platform. You can add your products and start selling right after creating an account in Gumroad. If you opt for a paid plan, you can even add a custom domain to your Gumroad store.
In simple words, Gumroad hosts your online storefront on its own server.

How to sell with SendOwl

Unlike Gumroad, SendOwl does not host your online shop. Instead, it serves as a powerful eCommerce back-office for your website. With SendOwl you can convert your static website into an eCommerce store in no time.
In short, you must have some sort of web presence to sell your products using SendOwl.

What can you sell?

Both SendOwl and Gumroad are primarily made for store owners who want to sell digital goods. But, you can sell much more.

In this section, we are going to look into what you can sell using Gumroad and SendOwl.

Selling with Gumroad

With Gumroad you can sell:

  1. Ready to ship goods as well as pre-orders.
  2. You can sell digital goods as well as physical products.
  3. You can sell memberships with recurring payment processing.

But remember that you cannot sell services with Gumroad.

Selling with SendOwl

With SendOwl you can sell:

  • Digital Product
  • Physical Goods
  • Subscription and Memberships
  • Services

SendOwl also supports Drip functionality. This means you can release your product over a while instead of releasing it all at once.


It is a basic need for every store owner to customize the store. You need this ability to brand your store. Branding helps you to differentiate a store from another using the same platform.

In this section, we will see SendOwl vs Gumroad – who gives more flexibility to customize a store.

SendOwl Customization

You do not create any storefront in SendOwl.

SendOwl converts an existing website into a powerful eCommerce store. So, the amount of customization you can perform is not limited by SendOwl. As long as you can tweak your existing website, you can customize your SendOwl powered store.

If you want to know what you can do with the SendOwl platform, then here is the answer.

You can design optimized checkouts in SendOwl. As we have stressed many times, branding is key to long term eCommerce success. With SendOwl you can match your brand for checkouts and email templates.

Also, SendOwl lets you add custom fields to capture extra information during checkout. For example, you can store the shape and size of an ordered product.

To customize further, you can choose to enable or disable the default checkout fields.

Gumroad Customization

In comparison, Gumroad lets you build a storefront hosted on the platform.

You can select from one of the themes and tweak it within its limits.
For example, you can customize the background and button colors. You can use a custom background and a profile photo. Gumroad lets you connect your store to your Twitter and Facebook accounts as well.

If you know CSS, you can customize your store further. With custom CSS snippets, you can change the color and size of the texts. With CSS, you can even hide the texts if you want. These are simple examples of what you can do with custom CSS. In fact, you can do much more.

But, you cannot have a completely unique look for your Gumroad store. You can customize your storefront only within the Gumroad limits.

Another key thing to note is you cannot use a custom domain in the free plan.


Chances are you already have an established website. For example, you may have a running WordPress blog.

You have now decided to add eCommerce capabilities to your existing website. In this section, we will look at how you can integrate your existing website with SendOwl or Gumroad.

Gumroad Integrations

Gumroad is a hosted eCommerce platform. In simple words, Gumroad hosts your online storefront.

Of course, you can sell your products on your hosted Gumroad storefront. But, what if you want to sell it on your own website?

Use Gumroad overlay and Gumroad embed features.

If you can tweak the HTML of your website, you can use any of these solid Gumroad integration techniques.

Gumroad Overlay allows you to put a button or link on your website. When a customer clicks on the button a payment window opens up. You can customize these buttons to match the look and feel of your shop.

Gumroad embed lets you embed your product on your web page. If you have an SSL certificate set up, the buying process can happen on your website. If you are not using SSL, you can redirect customers to Gumroad.

Also, Gumroad has seamless integrations with the following site builders:

  • Weebly
  • Squarespace
  • Tumblr
  • WordPress

SendOwl Integrations

SendOwl is not like your other usual hosted eCommerce platforms. It actually serves as a powerful back-office for your online store.

SendOwl connects with your payment processor. It delivers digital products to your customers after successful payment. Unlike Gumroad, it does not list your products on a storefront hosted on its servers.

So, this raises the question of how you can use SendOwl?

The answer is you need a web presence to sell your products. This can be:

Social Media or Email List

You can use your social media accounts or email list to sell your products. In this case, you can use the SendOwl buy buttons to point your buyers to a payment form.

Your Own Website

If you have a blog or a static website, you can add the SendOwl buy buttons on it. Note, that free website builders like blogger or WordPress are enough to use SendOwl. The only need is you should be able to add HTML snippets.

eCommerce Websites

If you need a complete eCommerce platform you can think of Shopify or WooCommerce. SendOwl has a Shopify app. Mind that, you also need to pay for Shopify here. And, I find this approach to be an overkill.

Payout Processing

It is important to understand how SendOwl or Gumroad processes the payouts.

Payout Processing in Gumroad

Gumroad processes payouts with Direct deposits or PayPal. If you live in the USA, UK, Australia, or Canada, you must receive payments in your bank account. If you live elsewhere, you can only receive payment via PayPal.
At present Gumroad does not support any other payment modes. So, if you cannot use Paypal, you cannot use Gumroad.

Moreover, Gumroad has a threshold of $10. It means Gumroad will not pay you unless your account balance reaches $10. Also, Gumroad will hold your money until Friday. It releases payments only on Fridays.

Payout Processing in SendOwl

Unlike Gumroad, SendOwl does not process your payments itself. With SendOwl, your payment gateway. e.g. Stripe or Paypal processes your payment.

SendOwl does not have any threshold of payment or any cutoff date for payout processing. If your payment gateway supports immediate processing, you will receive your payouts immediately.

Also, SendOwl supports several payment methods. These include PayPal, Stripe, BitPay, Apple Pay, Alipay, iDeal, and credit card payments. The default checkout includes PayPal, Stripe, and BitPay.

Also, SendOwl does not charge any transaction fees. But, the payment gateways may charge you fees.

Promoting your Store

Store promotion is important. It is good to know how you can promote your shop using SendOwl or Gumroad.

In this section, we will see between SendOwl and Gumroad, who is having better promotional tools.

Store Promotion with SendOwl

SendOwl offers you several features to promote your shop.

For example, you can create coupon codes to increase your conversion. With the affiliate system of SendOwl, you can create an affiliate program for your store.

It is also easy to encourage your customers to gift a product to a friend or family. They can include a personalized message. Your customers can even specify a delivery date for their gifts.

To support customer management, SendOwl lets you manage mailing lists. You can use software like MailChimp, ConvertKit, and many others.

Store Promotion with Gumroad

Gumroad also allows you to create affiliate programs for your store. It has features to offer discount coupons as well.

You can also create and embed a subscribe or follow form on your Gumroad store. You can integrate the Gumroad store with MailChimp using Zapier for email marketing.

Pricing Plan

Let us look into the pricing plans of the two eCommerce software.

Gumroad Pricing Plan

Gumroad has two pricing plans for its customers.

Gumroad Free Plan

When you sign up in Gumroad, you get subscribed to the Free Plan by default. This means you can start selling for free with Gumroad. Note that there is no monthly fee in this tier.

But, Gumroad will charge you a 5% transaction fee for every transaction. This is over and above the payment processing charges of 3.5% + $0.30 per sale.

Gumroad Free plan has the following features:

  • You can add unlimited products
  • You get basic yet solid analytics of your store.
  • You can have limited posts and workflows
  • SD streaming
  • Customer management
Gumroad Creator Plan

The Gumroad Creator Plan starts from a monthly price of $10 for up to 1000 distinct customers within a year. If you pay upfront for the whole year, you can avail of a discount.

The creator plan comes in different tiers. Your fees depend on your distinct customers within a year. In the creator plan, the tier gets adjusted based on your customers. Of course, you are free to cancel the plan anytime.

In the creator plan, you do not pay any transaction fee. But, you still have to pay the transaction fees of 3.5% + $0.30.

In Gumroad creator plan, besides the free plan features you can:

  • use your custom domain
  • have unlimited posts and workflow
  • have unlimited HD streaming
  • remove the Gumroad branding
  • have custom Delivery products
  • add your own CSS

In both plans, Gumroad will not charge you for any free product.

SendOwl Pricing Plan

It is important to note that SendOwl does not have any free tier. You can try the platform for a thirty-day trial window. After your trial ends, you must choose one of the paid plans.

Instead, what you get is a thirty-day trial period. After your trial ends, you can use SendOwl in one of the three following ways.

SendOwl Standard Plan

Starting at $15 per month, the SendOwl standard plan comes at $39 per month in its highest tiers. SendOwl charges you based on the number of products you want to sell.

SendOwl Self Hosted Plan

With the SendOwl Self Hosted plan, you must host your products and point to the URL where you store the products. These plans are cheaper as you do not pay for the bandwidth.

SendOwl Subscription Plan

Starting at $49/month, the SendOwl Subscription plan lets you have many users.

One important thing to note is, SendOwl does not charge you any transaction fee. So, in the long run, it will be cheaper to go with SendOwl.

Extra Features

Apart from the above features, Gumroad Discover is a small yet solid feature that you must be aware of. With Gumroad discover, Gumroad will recommend your products to people browsing Gumroad Discover.

You can think of this as an advertisement for your product. If Gumroad Discover sells a product, you must pay an extra transaction fee of 10%.
SendOwl, in comparison, also has several tools that can help you to:

  1. upsell
  2. cross-sell
  3. recover abandoned carts

SendOwl vs Gumroad – Key Differences

As we said at the beginning of this SendOwl vs Gumroad scorecard, we may not have a clear winner here. This is because of the way these two platforms function.

Instead, in this article, we have focused on the key differences. This will, in turn, help you to choose the best eCommerce platform or your need.
In the following table, let us summarize what we have discussed so far.

Free PlanNoYes
Transaction FeeNoYes
Store BuilderNoYes
Can Sell ServicesYesNo
Supported Payment GatewaysManyLimited
Payout Threshold$0$10
Payout ProcessingInstantOnly on Fridays
Custom DomainYesYes (Paid Plan)
Storefront CustomizationUnlimitedLimited
Visit SendOwlVisit Gumroad
The Storeprose Mascot

You can select Gumroad if:

  • You need a free plan.
  • You need a hosted storefront.
  • You do not need complete customization of your storefront.

You can select SendOwl if:

  • You intend to sell services.
  • You need instant payout.
  • You have an existing website/ social media following and want to include eCommerce capabilities.

SendOwl vs Gumroad – Final Thoughts

In this article, we have looked into the key differences between SendOwl and Gumroad.

Both SendOwl and Gumroad are powerful eCommerce platforms. But, they differ in the way their way of operation. Gumroad allows you to create a store from free. SendOwl converts your existing web presence to an online store.

Now, if you have a web presence and want to add eCommerce capabilities in it, then SendOwl can be a solid choice. Since it does not charge you a transaction free – your running expenses will be much less.

In contrast, if you want to build a storefront from scratch, then Gumroad will be the better choice. Also, it has a perpetual free tier. So you can start your online business for free.

But note that, the transaction fee and the pricey premium plans will be costly in the long run with Gumroad.

SendOwl vs Gumroad – Who is the winner?

It depends. We do not have any clear winner here.

For me, if you want to add eCommerce capability to your existing website then I will prefer SendOwl. This is considering the long term running expenses.

But, if you prefer a free hosted eCommerce platform you can go with Gumroad. Though, we found Payhip as a better alternative.

Are you using any of these two eCommerce platforms for your online business? SendOwl or Gumroad – which one do you think is better? Let me know your comments.

Also if you found this SendOwl vs Gumroad comparison helpful, please share it!

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1 thought on “SendOwl vs Gumroad: List of Critical Differences”

  1. This was such a great review to give me an idea of which platform to choose. I like how you went into detail with each e-commerce platform and then did the side-by-side comparison at the end. Great job!

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