If you do a comparative search for solid marketing automation software for your online business, chances are you will find Omnisend on almost every list. The reason being, it is a really capable tool to help you establish an omnichannel marketing, lead generation, and automation system for your business.
We will dive deep into the features of this powerful email and SMS marketing solution to find out if this is the most suitable too for your business.
Besides jotting down the noteworthy features and offerings, we will also highlight the major shortcomings of the Omnisend platform so that you can weigh both its advantages and limitations and can make an informed decision.
In this review of Omnisend, we will look at the features of Omnisend, its pricing, pros, and cons. This will help you to decide if Omnisend is the right platform for you.
Review of Omnisend
In this Omnisend review, we will discuss:
- What is Omnisend?
- Getting Started with Omnisend
- Features of Omnisend
- Omnisend Pricing
- Advantages of Omnisend
- Limitations of Omnisend
- Alternatives to Omnisend
- Is Omnisend right for you
Omnisend Review – Introduction to Omnisend
As the word Omni signifies, Omnisend is an omnichannel marketing platform to automate eCommerce business processes. It lets you include several channels to your workflow and can help you communicate with your customer via email, SMS, web push notifications, and so on.
The platform gives you a user-friendly drag-and-drop email composer and form builder. It also gives you tools to define robust workflows to automate and personalize your business process.
Out of the box, Omnisend integrates with multiple leading eCommerce platforms and popular other business software.
In short, Omnisend is a feature-rich and powerful email and SMS marketing platform that is perfect for any eCommerce business.
Let us now dive into the details.
Omnisend Review – Getting Started With Omnisend
Getting started with Omnisend is easy and straightforward. Whether you opt for the free plan or fourteen days trial for any of its paid plans, you need to follow the same simple process.
Moreover starting with Omnisend does not need a credit card. In other words, you can start your trial without any upfront investment or commitment.
To sign up as an Omnisend user, you must follow the below steps.
- Visit the Omnisend website.
- Click on the button Start Free Trial.
- Key in your email address.
- On the next screen, you have to key in your chosen password, first name, and last name.
- Accept the terms if they look acceptable to you and validate the captcha.
- Optionally signup for the newsletters.
- In the next screen, you need to provide a few more details about your business, add required information, and click Continue.
- In the final step of the signup process, you need to select your industry.
- After completing the signup process, you will receive a verification email to activate your account.
After you activate your account, you can log in to Omnisend and access your dashboard. As the immediate next step, you should connect your store to the Omnisend platform to make use of the complete eCommerce marketing automation features offered by Omnisend.
Detailed guides are available on the Omnisend website for these configurations and are outside the scope of this current article.
Review of Omnisend Features
In this section of the review, we will look at some of the key features of the Omnisend platform.
Email Campaigns with Omnisend
You can make use of Omnisend’s library of templates to create professional emails easily. Moreover, the drag-and-drop editor is efficient and powerful enough to help build your email campaigns quickly without any need for technical knowledge.
These emails can be customized to fit your brand. You can include products and dynamic discount codes in your email.
eCommerce Automation with Omnisend
Omnisend makes eCommerce automation easy starting right from sending welcome emails to your customers. Moreover, the platform has pre-built workflows that help you automate almost every step of your customer journey.
Omnisend empowers you with a drag-and-drop workflow editor. With it, you can easily customize one of the in-built workflows or design one from scratch.
Customer Intelligence and Reports using Omnisend
Omnisend powers your eCommerce business with powerful reporting tools and AI-driven customer analytics, segmentation, and insights.
The reports help you to build a bird’s eye view of sales and performance metrics. You can even create detailed campaign & automation reports to make data-based growth decisions.
Omnichannel Marketing with Omnisend
Omnisend helps you to increase your sales potential by utilizing an omnichannel and multichannel marketing strategy.
With Omnisend, you can combine email, SMS, web push notifications, Facebook retargeting, and Google retargeting using a single platform.
Integrations Suported by Omnisend
You can connect and manage email marketing requirements for multiple eCommerce stores with one Omnisend Account.
In addition, the platform has in-built integrations with the most common and popular tools used by eCommerce entrepreneurs. This ranges from eCommerce platforms like Shopify to categories like Customer support, Finances, Referral programs, and so on.
We encourage you to visit the Omnisend website to check if it integrates with the platform and tool of your choice.
Omnisend Review – Pricing
Omnisend has four different pricing tiers that you can choose from. The charges that you pay to Omnisend depend on your number of contacts. Moreover, if you opt for the annual plan, you can avail of a high discount on your pricing.
Now, let us check the different pricing structures and the features that you get in each plan.
Free Tier
- The base plan of Omnisend is free and is best to test the system.
- You can design, target, and send personalized emails to up to 15000 emails per month.
- Free plan users will get a powered by Omisend verbiage on their newsletters.
- You can easily send promotional email campaigns.
- You can create up to 5 segments of contacts.
- You can have up to 2 active signup forms.
- You can generate automatic discount codes that can sync with your store.
- You can access several beautiful in-built email templates.
- Integrates with multiple third-party systems.
Standard Plan
- The Standard plan of Omnisend starts from $16 per month and can go up depending on the number of your contacts.
- You can design, target, and send personalized emails to (up to 12 times your list) emails per month.
- You can send SMS and MMS messages to reach your customers or contacts via phone.
- You can easily access email automation, SMS automation tools, and workflow utilities.
- You can create up to 20 segments of contacts.
- You can have an unlimited number of active signup forms.
- Integrates with more third-party systems than supported by the free plan.
Pro Plan
- The Pro plan of Omnisend starts from $99 per month and can go up depending on the number of your contacts.
- You can design, target, and send personalized emails to (up to 15 times your list) emails per month.
- You can send SMS and MMS messages to reach your customers or contacts via phone.
- You can easily access email automation, SMS automation tools, and workflow utilities.
- You can create up to 50 segments of contacts.
- You can have an unlimited number of active signup forms.
Enterprise Plan
- The Enterprise plan of Omnisend is a custom plan tailored for your specific needs.
- This is actually an Unlimited plan where every you can avail of every Omnisend feature in an unlimited way.
We encourage you to visit the Omnisend website to compare these features and offerings in more granular detail.
You must note that all paid plans of Omnisend offer fourteen days to try out the system for free. So, if in doubt, you can create your trial accounts and explore the platform to find if it suits your needs.
Omnisend Review – Advantages
As an email and SMS marketing platform, Omnisend has several advantages over its peers. Some of the major benefits of this system are:
- Unified marketing platform – Omnisend offers a unified eCommerce marketing platform. It has tools to create amazing email campaigns, SMS marketing, and robust process automation using workflows.
- Multichannel Marketing – As an omnichannel platform, Omnisendacts as a central dashboard to control all your marketing activities.
- In-built integrations – Omnisend has in-built integrations with multiple eCommerce platforms and tools to seamlessly automate your business processes.
- Competitive pricing – Above all, Omnisend has reasonable and attractive pricing plans to suit every type of business. Moreover, the perpetual free tier is simply great for anyone who wants to around the system for free.
Omnisend Review – Limitations
Omnisend is a feature-rich and amazing platform for eCommerce marketing automation. Though it has excellent customer feedback in popular review portals like TrustPilot, we will note a few of the shortcomings of this platform.
- Multipage Sign-Up process – As we saw earlier, Omnisend has a multi-step signup process. Although it is not a deal-breaker, still we find a single page and more streamlined signup flow is easier for the customer.
- Limited pre-defined templates – Compared to a few eCommerce email marketing software, Omnisend has a lesser number of pre-defined themes and templates for your campaigns.
- The free plan does not have every Omnisend feature – This is expected. If you want to utilize the full potential of the Omnisend platform, you must upgrade. The perpetual free tier is only a limited preview of what the system can do.
Omnisend Review – Alternatives to Omnisend
While Omnisend is a feature-rich platform suitable for almost any eCommerce business, chances are you will like to explore a few good alternatives to Omnisend. In this section, we will introduce you to two of the best alternatives.
Moosend as Omnisend Alternative
Moosend comes to our mind when we think of any alternative to Omnisend. With a good reputation among customers, Moosend is a robust eCommerce marketing automation system. It has a very efficient workflow designer and a robust automation mechanism that can support and handle complicated automation scenarios.
Moosend also has a perpetual free tier that lets you send unlimited emails to up to 1000 subscribers.
You can read our exhaustive Moosend review to understand its offerings, pricing, strength, and weakness in more detail.
Sendinblue as Omnisend Alternative
SendinBlue is a solid low-cost, yet efficient alternative to Omnisend that also has a perpetual free tier.
In short, if you are looking for a free digital marketing platform that lets you build a list of unlimited subscribers – try Sendinblue. It is free to start with and has a generous free tier.
Moreover, SMS marketing capabilities are built right into the Sendinblue platform. It supports more than a hundred inbuilt integrations. Sendinblue has affordable plans and lets you send transactional emails if you choose to upgrade.
You can read our exhaustive Sendinblue review to understand its offerings, pricing, strength, and weakness in more detail.
Wrapping Up Our Omnisend Review
Omnisend is a powerful platform to help you achieve every marketing automation needs for your online business. The platform is stable. The support is good. The help manuals are impressive.
In short, as we discussed in this review, Omnisend should be your choice of eCommerce marketing tool. With its robust features, in-built templates, robust automation system, and impressive pricing – you should not go wrong.
If in doubt, you can create a trial account for free and explore the core features without any investment to decide if it is the right platform for you.
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