Despite the popularity of social media platforms like Facebook or Twitter, emails are still the best way to grow your customer base and boost loyalty. Targeted email campaigns are capable of converting one-time buyers into loyal customers.
Email marketing refers to this highly effective strategy to send emails to collect leads and nurture prospective customers. Unlike social media, here the list of leads always belongs to you.
To help you build an effective email marketing campaign for your business or website, there are various robust platforms you can use. Moosend is just one of these platforms.
In this review of Moosend, we will look at the features of Moosend, its pricing, pros, and cons. This will help you to decide if Moosend is the right platform for you.
Review of Moosend
- What is Moosend?
- Getting Started
- Features of Moosend
- Is Moosend Right For You
- Advantages of Moosend
- Limitations of Moosend
- Moosend Alternatives
What is Moosend?
Moosend is an email marketing platform helping businesses, bloggers, and website owners to run their marketing campaigns successfully. The platform is suitable for users across industries like eCommerce, Travel, Publishing, SaaS, and Agencies.
With features like email marketing, newsletter editor, marketing automation, eCommerce AI, audience management, landing page builders, subscription form builders, and powerful reporting & analytics system it can help you to easily execute your marketing campaigns.
Getting started with Moosend is easy, free, and fast.
- Navigate to the Moosend website.
- On the right-hand top, you will find a teal button – Register for free. Click on it.
- You will find a screen like below.
Enter your valid business email address and click the button Continue.
In the next step, you need to provide a unique login domain and password.
The Moosend login domain is the URL you set when registering for your account. It acts as a quick way to return to your work by simply visiting it, so bookmark it.
Click on the button Register to initiate the onboarding process.
As you can see, getting started with Moosend is free. You do not need a credit card for signing up.
You can use Moosend both as a free or paid user. If you opt for Moosend’s free plan, you can access all its core features for free. Moreover, the free plan is perpetual and you can create an account without the need for any credit card.
Note that if you are a free plan user, you can have up to 1000 subscribers. Moreover, as a free plan user, you can avail of customer support five days a week. Also, remember that the Free plan’s support channels do not include phone or priority support.
As a free user, you can access the following features indefinitely.
- You can send unlimited emails.
- You can create sign-up and subscription forms.
- You can create popup forms, inline forms, floating boxes and bars, and embeddable forms.
- You can access basic and custom-coded templates.
- You can manipulate images.
- You can add countdown timers and conditional contents.
- You can access reports and analytics of your Moosend usages to track open rates, click rates, visits, bounces, demographies, and other relevant metrics.
- You can also access 100+ integrations.
- Moosend offers powerful workflow designers to automate your marketing needs.
If you want more features, you need to opt for Moosend’s monthly subscription. The Pro plan is affordable and your monthly charges will depend on the number of subscribers. Some of the features of the premium Pro plan are:
- It starts with $10/month for up to 1000 subscribers. You get 20% off if you opt for the annual plan.
- You can create landing pages that can act as your sales funnel.
- You can send transactional emails.
- You get access to Moosend’s phone support.
- You can have up to 5 team members.
- You also get an SMTP server.
We encourage you to visit the Moosend website to compare the features of the Free and Pro plan.
If you need additional capabilities like SSO, SAML, or dedicated IP – you can upgrade to a custom Enterprise plan. All Enterprise users of Moosend get a dedicated Account manager.
In short, the Free plan of Moosend is an excellent choice if you are just starting it out. As you scale up, you can even upgrade to its affordable Pro plan easily.
Features of Moosend
Here we will discuss few of the key Moosend features that makes it a solid email marketing platform.
Creating beautiful newsletters is super-simple with Moosend’s easy-to-use drag & drop editor. Even if you have zero knowledge of HTML and CSS stylings, you can create elegant newsletters optimized for all devices.
Moreover, you can also use one of Moosend’s 70+ professionally crafted newsletter templates to give you a head start.
Some of the other Moosend features that impressed me are:
- Moosend lets you send test emails to check how the email will actually look to your own email address as part of the design process.
- You can save and track the design changes that you make.
- You can schedule your campaigns and add countdown timers to your email.
- You can easily add images, videos, and custom fonts to your mobile-optimized newsletters.
Moosend empowers you with simple yet sophisticated personalization features to make your newsletters look special.
You can use custom fields on your emails to personalize them for your subscribers.
Moosend leverages real-time weather data. So, if you need to recommend appropriate upsell or cross-sell emails based on the weather conditions in their area – Moosend wins.
Moosend is a platform that can rightly boast for its robust automation features.
Not only you can build segments to support targeted marketing campaigns, but also Moosend’s AI-powered product recommendation tools can send relevant newsletters to your customers.
You can also add product blocks to your newsletters and display buyable products. Moreover, this email marketing platform lets you create powerful email annotations for Gmail Promotions Tab automatically.
Moosend’s Subject Line Tester is another interesting tool that can analyze the strength of your subject lines and predict the open rates.
Moosend integrates well with most CMS, CRM, eCommerce, Lead Generation, and List Validation software.
Some of the well-known software that has ready integration with Moosend are:
- Google Contacts
- Microsoft Dynamics
- Zoho CRM
We encourage you to visit the Moosend website to find out the list of integrations supported by it.
Tracking and Analytics
Moosend lets you track the open rates, click-through rates, bounce rates, forwards, and unsubscribers easily.
The reports allow you to have a bird-eye view of every action of your subscribers.
You can get information on the devices and demographies of your subscribers.
You can even share the reports using no-password-needed links and export or download reports to distribute all the important data among your team.
Moosend is a powerful tool to create various types of attractive email subscription forms. For example, you can create:
- Modal pop-up
- Inline forms
- Floating bars
- Floating box
- Full page subscription pages
You can choose from one of the readymade templates and customize it to suit your brand. Moosend lets you target the subscription boxes to specific URLs, devices, geography, and operating systems.
Moreover, you can create GDPR compliant subscription boxes and utilize Moosend’s antibot protection to guard your list against spam emails.
Moosend’s landing page builder is an equally powerful tool to create fast, professional, and attractive landing pages. You can use one of the pre-defined templates and customize it to suit your offer.
Is Moosend Right For You
Moosend is a good choice for you if you are just starting out with email marketing.
The free tier gives you access to a robust email marketing platform having powerful automation workflows and an impressive set of features. You can try out Moosend for free to check its features.
There is no cap on the number of emails you can send to your subscribers. But you can have up to 1000 subscribers in the free plan. If you need additional features or have more than 1000 contacts, you can upgrade to its affordable Pro plan at any time.
On a side note, if you are looking for a platform that has a free tier without any restriction on the number of subscribers – you can try out Sendinblue.
The Sendinblue platform has a reasonable pricing structure. With its free tier, you can send up to 300 emails per day to any number of subscribers.
Advantages of Moosend
Let us list down some of the major advantages of Moosend.
- Moosend’s workflow designer and automation mechanism is very robust and can handle complicated automation scenarios.
- Moosend has a perpetual Free plan that includes all core features.
- Moosend lets you send unlimited emails even in its free plan.
- Moosend is, in fact, an all-in-one marketing platform that your business deserves.
Limitations of Moosend
At the same time, Moosend is not without its own share of limitations. Some of the important limitations of this platform are:
- You can use Moosend for free for up to 1000 subscribers.
- Customer support is limited for free plan users.
- The number of pre-designed email templates is limited.
- The number of native third-party integrations between Moosend and other platforms may seem less than those offered by competitors like Sendinblue.
We recommend SendinBlue as the best low-cost, efficient alternative to Moosend that has a perpetual free tier.
In short, if you are looking for a free digital marketing platform that lets you build a list of unlimited subscribers – try Sendinblue. It is free to start with a generous free tier.
Moreover, SMS marketing capabilities are built right into the Sendinblue platform. It supports more than a hundred inbuilt integrations. Sendinblue has affordable plans and lets you send transactional emails if you choose to upgrade.
It is good to know you can use Sendinblue’s email marketing services in combination with its proprietary CRM software. This makes customer management a breeze.
In this review of Moosend, we discussed about the features, pricing, pros, and cons of the Moosend email marketing platform.
In short, Moosend is a beginner-friendly and easy-to-use platform. If you are new to use SaaS software, you will definitely find it easy to navigate. Thanks to its intuitive UI.
The support is fantastic and can help you with small issues even if you are not from a technical background.
Moreover, the free tier of Moosend is perfectly equipped to give you a smooth launching experience. Even its premium plans are affordable and definitely a value for money.
With tools like ready-made email templates, landing page templates, free subject line tester, and a robust AI-powered automation system – Moosend can be a perfect companion to implement your digital marketing strategies.
On the flip side, Moosend has a limited number of pre-designed templates and fewer third-party integrations compared to some of its competitors.
But overall, Moosend is an impressive email marketing platform with powerful features that deserve to be explored.